Advertising
Content
The
content of your sign is what's
going to bring you customers. And
there are few things you need to
keep in mind when choosing what
to display on them. For example.
Where are the signs located? Is
it going to be on a busy street
where cars driving an average of
45 miles an hour can see them?
And if they see the sign, is it
going to grab their
attention?
To help
you answer those questions as
well as others, we are going to
elaborate on sign content here to
make sure that when you receive
your signs, you not only will be
pleased with the work we have
done, but to also ensure that
your signs will accomplish their
intended purpose, which is to
help you generate more
business.
First
thing to keep in mind is,
customers always want to know
what is in it for them. So for
example, if someone needs to sell
their home, what you may want to
emphasize on your sign, is in the
fact that you can help them sell
their home. So let's take a few
simple example:
In the example above, the
business owner's reasoning is, I
want them to know the name of our
company first and how to contact
us. We also want to let them know
that we can sell their home. The
challenge with that kind of
reasoning is, there are millions
of real estate companies. And if
someone is looking for someone to
help them sell their home, a very
dramatic approach would be more
effective. So let's take a look
at the following example and see
what you think:
What are you doing with the
example you just saw? You are
dealing with your customer's
needs first! Then once they get
the message, in other words, once
they realize the benefit they are
receiving, if they want to find
out more, they'll contact you.
Another example would be, if
you are selling a phone service,
the best way to bring in more
business is not by letting them
know that you have a phone
service, but by emphasizing how
much they will benefit from your
service. If long distance are a
big issue in your business, which
one of the following examples
below you think would draw more
attention?
 or 
Remember, there is no rule of
thumb here. The bottom line is,
you need to decide what is the
key line that you think will
trigger potential customers to
contact you, and make that one
the more obvious one.
We are half way through.
Are you finding this
information valuable? Then
wait until you see what's coming
next. On the next section we are
going to deal with company names.
Or if it is a political sign,
then candidates name and so on.
So click next to continue.
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