Company Names &
Titles
It is very important for
people to remember the name of
your business or your personal
name in the case of political
candidates and the like. We'll
begin with company names.
Some names are very unique and
difficult to either pronounce or
remember, but through repetition
eventually people will remember
them. Keep in mind, unless it is
a huge billboard, you only have a
limited space available on your
yard sign, so you need to make
sure that at least your company
name is readable at distances and
during short periods of time.
Like if you are driving for
example, you only have few
seconds to see the name along
with the content of any yard
sign. That being the case, the
farther away the name can be
seen, the more time you have to
identified it and remember it.
So if your company name is
"AMERICAN SUBSIDIARY
INVESTMENT INC.," that is a
very long name. And trying to fit
the whole thing in one line, you
would need to squeeze the letters
really tight. The challenge is
obvious. It makes the name very
difficult to read. The best thing
to do is, either divide the
company name in two lines which
would be our first choice, or if
the client insists in having it
all on one line, then to
capitalize the first letter.
Example: "American Subsidiary
Investment Inc." Let's take a
look at the examples below.
When it comes to political
candidates, for the most part,
people who vote, unless they know
the candidate they want, they end
up filling out ballots without
much clue as to why they have
chosen that candidate. Yet, why
do you think people make that
choice? Because out of all the
choices they have, if one of
those names is remotely familiar,
they are more likely to check the
box next to it. And why is that
that name "look" familiar?
(Noticed we are emphasizing on
the word "look" and not "sound.")
The reason is because of
repetition. That is why during
political season you see those
sign very close to one another so
that people who drive can see
them repetitively.
So whatever you are running
for, weather is political, school
board, sheriff, etc., you want to
make sure your name STANDS OUT!
See example below:
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